While most search ads use keywords to determine when they show up on Google Search, Dynamic Search Ads differ in that they don't use keywords. Instead, Dynamic Search Ads automatically show your ad based on the content of your website. This means you don't have to maintain lists of keywords or landing pages. Here are a few reasons why Dynamic Search Ads can be useful for your campaigns:
- They’re easy to maintain
- Your ad headlines are automatically generated for you based on the pages of your site
- They can help you gain additional traffic
Who should use Dynamic Search Ads
Businesses with websites that contain a lot of content or well-structured URLs will see the best results from using Dynamic Search Ads. Here are some additional examples of the types of businesses that are a good fit for using this campaign type:
- Your website features different products or services.
- You sell seasonal product lines or other offerings, or you're expanding your business to new markets.
Curious how Dynamic Search Ads have worked for others? You can check out these case studies to learn how Dynamic Search Ads worked for these businesses (available in English only)
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